【Product Truth】We Chase "Disruption" While Clients Just Want Reliability
In B2B and machinery sectors, "innovation" is overhyped. The truth? Most markets need not disruption, but "translation" – adapting proven solutions into formats clients can operate, maintain, and afford.
🏗️ When "Translation" > "Innovation"
For infrastructure, agriculture, construction clients:
Equipment must not break down often
Repairs should be locally serviceable
Parts must arrive within days, not months
A locally repairable upgraded model beats a high-tech machine needing airlifted parts.
⚡ When Real Innovation Is Essential
When current solutions have fundamental flaws (e.g., diesel machines banned in green zones) or during platform shifts (ICE → electric), incremental tweaks won't suffice.
🛠️ Real Case:
A Southeast Asian client chose a "simple, durable, locally repairable" loader over a "technologically advanced" one. His reason: "My site is a battlefield. I can't afford precision tools."
We won back business not with specs, but by co-designing localized maintenance and parts supply chains – translating "reliability" into "cost-saving" for the client.
🤔 The Question:
Are we obsessed with creating "new things" while undervaluing the art of embedding "good things" seamlessly into client ecosystems?
Which matters more in your market – "disruptive innovation" or "precision translation"? Share your take!
